My bailiwick is PR …

Karyn Price

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Top Stories by Karyn Price

Small and mid-sized business owners: have you ever felt like you're a small fish swimming in a huge ocean against the tide? You're not sure how to reach your target audience to drive new business, especially amidst stiff competition from big competitors with huge marketing budgets? Stop swimming in circles: the Bailiwick Company can show you the fast lane to reaching your goals by leveraging existing customers to win new business. Boutique marketing and communications services firm, Bailiwick Company, announced two new service offers targeted at small- to mid-sized businesses yesterday while exhibiting at the Telx 2009 Customer Business Exchange - or CBX - Show that can help businesses leverage satisfied customers to help accelerate the sales cycle and win new business. Bailiwick's "The Right Reference" program offers concrete plans for building a successful custome... (more)

New Business Opportunities Abound

Telx, a leading provider of network-neutral colocation and interconnection services, is holding its 7th Annual Customer Business Exchange - or CBX - event on Thursday, June 25, 2009 from 9 a.m. until 4 p.m. at the Marriott Marquis in Times Square, New York City. The Telx CBX is one of the largest colocation and interconnection networking events held each year; its goal is to facilitate business relationships and deals that generate new interconnections among the global networks, enterprises, and technology companies that reside within any of Telx's 15 facilities. The 2008 CBX eve... (more)

Working with Graphic Designers

As professional marketers, we work with many different graphic designers based on their individual strengths matched to the client project. Most of our clients – as marketers themselves – are well aware of the “rules of engagement” and have learned to rein in impulses that can lead to high costs. But from time-to-time, however, we will work with a client unaccustomed to the design process and invariably inexperience leads to unnecessary cost. If you’re new to graphic design, here are some basic tips to help you get the best design value for your money. 1.          Finalize copy... (more)

Telx Expands Downtown Chicago Presence at 350 East Cermak Road

Key Highlights: Expands Telx's premier Chicago facility by more than 15,000 square feet. Offers customers new opportunities to colocate in the most densely populated colocation and interconnection facility in the region. Allows more businesses to access the Telx Financial Xchange through the company's second facility expansion at 350 East Cermak Road.  NEW YORK (August 5, 2009) - Telx, one of the largest domestic colocation and interconnection data center operators, announced today that it has expanded its downtown Chicago colocation and interconnection capabilities by adding 15... (more)

Social Media Phobia: Killing the Messenger

PR on Ulitzer I have a client with a “twitic.” A customer who, on Twitter, will criticize and say absolutely vulgar things about the company and his dealings with it. A customer that refuses to consider limitations of contracts and instead resorts to blameshifting and voicing of unrealistic expectations. Some of my contacts within the client organization considered “blocking” this Twitterer – taking him off of their corporate Twitter feed so they would not see the critical postings. There are a lot of companies that, for one reason or another, choose this path of avoidance when... (more)