My bailiwick is PR …

Karyn Price

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Top Stories by Karyn Price

Small and mid-sized business owners: have you ever felt like you're a small fish swimming in a huge ocean against the tide? You're not sure how to reach your target audience to drive new business, especially amidst stiff competition from big competitors with huge marketing budgets? Stop swimming in circles: the Bailiwick Company can show you the fast lane to reaching your goals by leveraging existing customers to win new business. Boutique marketing and communications services firm, Bailiwick Company, announced two new service offers targeted at small- to mid-sized businesses yesterday while exhibiting at the Telx 2009 Customer Business Exchange - or CBX - Show that can help businesses leverage satisfied customers to help accelerate the sales cycle and win new business. Bailiwick's "The Right Reference" program offers concrete plans for building a successful custome... (more)

Veramark CEO to Speak at ITFMA Conference

PITTSFORD, N.Y., July 9, 2009 - Veramark Technologies, Inc. (VERA.OB), a leading provider of Telecom Expense Management (TEM) solutions, announced today that President and CEO Tony Mazzullo will deliver a presentation at the IT Financial Management Association's (ITFMA) "Financial World of Information Technology" Conference, being held July 13-17 at the Francis Marion Hotel in Charleston, South Carolina. Mazzullo's presentation, titled "Improve the Bottom Line by Reducing Telecom and IT Expenses - Without Cutting Services," will show how telecom and IT expense management can hel... (more)

Buffs …

I grew up in a railroad family – but certainly not a conventional railroad family. Our railroad is the Black River & Western Railroad, a short-line tourist excursion line that runs between Ringoes and Flemington, NJ – and on to Lambertville on rare occasions. As a teenager, my summer and weekend job was tending the concession stands at the station in Ringoes or selling tickets in Flemington and the experience brought me into close contact with a not-so-rare breed of enthusiast: the rail buff. I learned to spot rail buffs by their unmistakable accoutrements. Buffs were often typ... (more)

Pitching versus Spamming: where flacks should draw the line … and journalists should buck up

Everywhere I have turned in recent weeks and months when it comes to PR publications, blogs, articles, etc., there’s talk of the growing problem of PR “flacks” who “spam” journalists with bad pitches. Entire blogs are devoted to it, webinars warn against it, and avid Twitterers tweet about how not to do it. There’s even been recent heated discussions about the role of PR management software in the spamming of journalists. Journalists have recently pondered being removed from PR software databases as a result of the number of bad pitches received via such software. There’s an inh... (more)

Advantage Futures Doubles Its Colocation Space with Telx in Chicago

Telx has announced that Advantage Futures, a leading futures brokerage firm, has expanded its network footprint by 100 percent in Telx's facility in 350 East Cermak Street in downtown Chicago. The company now uses approximately 520 square feet of space for application servers, data storage and network-based equipment. Advantage Futures colocates business-critical servers and trading platforms in direct proximity to major exchanges and other financial service providers housed within 350 East Cermak Street to offer clients faster execution of trades and provisioning of critical fi... (more)